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2017
Reflexões acerca de modelos de oferta de valor: um estudo de múltiplos casos em serviços de segurança pública
Leila Scanfone
;
Noel Torres Junior
;
Marlusa de Sevilha Gosling
Artigo de Periódico
2017
O uso da rede social facebook para o marketing: o caso da Amicci Moda
Thaiza Salgado da Cruz
;
Marcelo Aureliano Monteiro de Andrade
;
Marlusa de Sevilha Gosling
;
Iury Teixeira de Sevilha Gosling
Artigo de Periódico
2017
Expectativas e atitudes dos usuários de uma farmácia universitária
Alcielis de Paula Neto
;
Marlusa de Sevilha Gosling
;
Stela Cristina Hott Corrêa
Artigo de Periódico
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Iury Teixeira de Sevilha Gosling
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Leila Scanfone
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Marcelo Aureliano Monteiro de And...
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Noel Torres Junior
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Stela Cristina Hott Corrêa
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Thaiza Salgado da Cruz
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1
Cocriação de valor
1
Comunicação de marketing
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Coprodução de valor
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