A VIABILIDADE DE CRIAÇÃO DA CARTEIRA DE CRÉDITO IMOBILIÁRIO PARA PESSOA JURÍDICA DO BANCO BETA SEGUNDO A OPINIÃO DOS CLIENTES

Abstract

The general objective of the present work was to research the interest of personal customers regarding the acquisition of own properties through real estate credit. He was a survey was carried out with 20 PJ clients of a Banco BETA branch and the results indicate that there is a significant interest on the part of these customers in acquiring a property own, even those who mentioned that the companies already work in real estate own. It is also noted that real estate credit is currently a fundamental issue for these customers to acquire this property as there is no availability of sufficient financial resources for the cash purchase. It turns out that there is still little information from customers about this type of credit and, therefore, it is necessary to that the banking institution, in addition to offering a product that meets the needs of customers (with long payment terms, financed percentages above 60% and reduction of bureaucracy) also invest in the dissemination and information of this new product to your customers. It is suggested to create a marketing plan to launch the product in a effectively informing interested customers of the advantages and benefits of the new product. More detailed research is also suggested so that the real estate credit launched presentes competitive differentials and constitutes an innovative product.