Do comentário on-line à carta do leitor impressa: reescrita e retextualização

Abstract

This research sought further understanding of a new publication and text circulation practice by readers in written media, in which readers of a magazine produce online comments on texts accessed and read in the magazines electronic environment. After that, the magazine selects some of those comments and publishes them, with alterations, in the section dedicated to letters from the readers in its print version. In the face of that phenomenon, we sought to verify whether the shift of these texts from their original support to the print environment modified their objective, their genre or their process of meaning construction. In order to do so, we carried out a discussion about retextualization and rewriting activities to check which of these processes is predominant in this textual shift. We started from the assumption that these are not synonymous processes, based on the theoretical work of Matencio (2000) and DAndrea and Ribeiro (2010), who attribute a difference in purpose for the activity of retextualization and an internal improvement of the text aimed at its rewriting practice. Those notions collaborate for a contrastive analysis for the texts, with the main aim of examining textualization of the readers text in that means of communication. These investigations were supported by the idea that each sphere of human activity elaborates relatively stable types of statements (BAKHTIN, 2011 [1979]), with an emphasis on relatively, since genres change, mix and blend in order to keep their functional identity with organizational innovation (MARCUSCHI, 2008), associated with the development of new technologies and one of the factors that enable the rise of new textual genres, create new meanings and influence processes of textualization of genres (CHARTIER, 1998; MARCUSCHI, 2010, 2012; RIBEIRO, 2011). As a result, notions of textual genre, new technologies, digital environments, rewriting and retextualization were approached, according to Bakhtin (2011 [1979]), Marcuschi (2008; 2010), Chartier (1998; 2002), Ribeiro (2009; 2011), Matencio (2002), and other authors that focus on the text within Textual Linguistics.