Análise da influência das novas arenas no desempenho operacional dos clubes de futebol brasileiros: um estudo pós Copa das Confederações 2013

Abstract

Brazilian football has undergone recent transformations that were, in a way, relevant to its teams. The World Cup held in the country in 2014 attracted the attention of several countries in the world, in addition to causing effects on the structure of the cities involved. One of these effects was the emergence of new arenas, stages of the games of the biggest football competition on the planet. This study examines whether the new arenas, built or renovated for the World Cup in Brazil, influenced the financial performance of Brazilian football clubs between 2013 and 2015. For that, liquidity, profitability, structure and debt ratios of 15 Brazilian soccer teams from different states. The indicators were obtained through the respective financial statements for the period mentioned. For analysis, a division was created between the teams, classifying them into two groups: those who use the arenas in their games, and the other football clubs that do not play in the new stadiums. Then, the averages of each indicator of both groups were calculated. These averages were subjected to the Shapiro-Francia test, in order to identify whether the data were normal. The Mann-Whitney test was applied to the part of the sample whose data did not show normal distribution, that is, nonparametric, in order to verify whether there is evidence that the values of a group (soccer teams with arenas, for example) were higher than the values of the other group (in this case, football teams without arenas). Meanwhile, data showing normal distribution were applied using the t-test. As a result, it was noted that arena teams were better in some ways, but not all. The research was important to analyze the financial behavior of the teams from a new perspective, in addition to opening a new possibility of discussion on the topic, at a time when the concern with the accounting management of these teams is growing.