O comportamento impulsivo feminino de compras de bens de consumo

Abstract

This work of completion main goal was the study of impulsive behavior in male purchase of consumer goods, as well as analysis of the relationship of such behavior and a set of personal variables, social, cultural and economic. We analyzed what's behind this behavior and the reasons that lead some consumers to develop the compulsion to shop.The act of buying indiscriminately is a disease called Shopping addiction, which affects people characterized as compulsive buyers. This "addiction buy" was detected and treated through therapy and / or medication, can strike anyone, regardless of social class, economic status and intellectual formation. Our company welcomes both the consumerism that bombards us all the time with marketing techniques is encouragingmore and more consumption. It is important to point out and analyze the act of buying on impulse rather than a bad habit, but as a pathological problem that must be addressed.