O uso da informação como diferencial estratégico competitivo para organizações

Abstract

The modernization due to the natural process of developing new technologies for human beings, brought into our reality, more intense in recent years, bundling of services of considerable societal relevance, such as Information. This became a valuable asset and strategic people and organizations who want success and marketing update. The known information age is characterized by the need for digital inclusion and has become a strategic tool for companies in different segments. Given the above, this monograph's main objective is to demonstrate that the use ofinformation can be a strategic advantage for organizations. The theme is justified because it appears that there are still companies that do not rely on the information to remain competitive in the market. To this end, the method adopted for this study was the literature review, which were verified theories on the subject under study from different perspectives and authors. It follows that value of information lies in the ease of finding it for business processes, and present an invaluable, because it is a form of intelligence and knowledge that the organization possesses.