Mediações culturais em museus, no contexto da economia criativa, com o uso de tecnologias digitais

Abstract

Museums are inserted in an organically digital society. In this scenario, cultural landscapes are updated, encouraging practices aimed at open collaboration and crowd creativity. There is an assumption that these practices, with the digital, incorporate innovations into cultural mediation. Considering this perspective, the objective is study forms of cultural mediation in museums, in the context of the creative economy, with Digital Technologies of Information and Communication. The research methodology is deductive and inductive, combining quantitative and qualitative analysis. The case study of Museomix is approached; which is a cultural mediation program that encourages creative experiments based on technologies, mobilizing collectivities for this. It was held in 2017, at Liberdade Circuit, a cultural complex located in Belo Horizonte, Minas Gerais. The technics of data collection were bibliographic and documental research, survey and participant observation. The results are based on three categories: poiesis (poietic practices), paidia (game dynamics) and aesthesis (esthesic perceptions). Relationally, in the context of the Sars-CoV-2 pandemic, in 2020, cultural mediation practices adopted in two museums of Liberdade Circuit that participated in the Museomix were researched. The purpose was to observe whether the creative forms of mediation analyzed concerning to Museomix apply to this pandemic context of intensifying digital communication. It is possible to infer that the use of technologies can stimulate innovation in cultural mediations, in the studied cases. These mediations involve articulating the institutional objectives of museums with human development and sociability purposes. Thus, it is observed that digital technologies are positioned as instruments capable of activating the subjects' sensitive cognition and stimulating processes of cultural appropriation, in collective basis.