Finanças comportamentais e perfis de investimentos

Abstract

The present work aims to highlight the importance of the study of Behavioral Finance with a focus on the Investor Profile, where it can be noticed a growing recognition in academic institutions and by the financial market itself. For this purpose, a sample of 100 profiles of medical investors was analyzed, considering the variables gender, age group and income. The methodology consists of the theoretical study of themes relevant to the work, data collection through the application of questionnaires to define these profiles and graphical analysis with the aid of the excel tool, considering the correlation of the variables studied in each investor profile. The main results pointed to the understanding of how some circumstances can affect the decision process in the choice of investments, where in fact, age is a factor that influences the choice of assets, although it is necessary to better explore the public under the age of 30 years. Sex is a prominent factor in the study, where symmetry was observed in the choice of investments between men or women. Income, on the other hand, was not relevant in the analysis, possibly due to the homogeneity of the sample. Finally, this contributes to the understanding of investor behavior and facilitates complete advice by professionals in the area.