Plano de negócios: empresa de consultoria em finanças e planejamento estratégico

Abstract

This Business Plan refers to the analysis of a Consulting company in the area of Finance and Strategic Planning and it will have only the author as a partner and consultant. Considering professional experience and academic training, the focus will be on business finance and the development of Strategic Planning. Studies and market research will be presented that show the opportunities in these areas. The target market will be medium and large companies with revenues between R $ 5 and 100 MM per year. Considering that the company's fixed cost will be low, the great challenge for the project's success is to attract customers that generate recurring revenues. As for the location, the focus will initially be on the State of Minas Gerais. As the consultancy work is intellectual and based on the experience and knowledge of the professionals, there will be in-depth topics on what a consultancy is, the role of the consultant, their required skills and the areas of expertise. Consultancy methods and techniques will also be explored in the two areas proposed in this analysis: Finance and Strategic Planning. The Plan demonstrates that it probable for the author to assume this new profession.