The resource-based theory and its adherence to a superior performance strategy: an analysis in small companies in Brazil
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Universidade Federal de Minas Gerais
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Artigo de periódico
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Membros da banca
Resumo
This article aims to present cases where the adoption of emphasis on the strategy
implementation in micro and small firms within the dominant paradigm of the Resource-Based
View theory, a functionalist explanatory model, which reproduces sense making for superior and
sustainable performance in high competitiveness sectors . According to Barney (1991), a
response to superior performance is causal support within the Resource-Based View, later raised
to the status of Resource-Based Theory. This theory is a superior explanatory basic model that
explains that a firm’s performance can be explained by the way its remarkable resources are
managed. This understanding guides the managers' strategic thinking and explains why firms
can, over time, expand markets, strengthen the brand, achieve higher profits and maintain
competitive advantages, while others do not get the same success, even acting within the same
industry. The research was qualitative through interviews of the firms' leaders, using the
method of multiple cases in micro and small firms of the industry, trade, services and
agribusiness sector. As a contribution, the work identified that the strategy practices have a
connection with the RBV theory and principles of emphasis on inside out management based on
the VRIO theory (resources that are: Valuable, Rare, of difficult Imitation and can rely on
Organization to effective management)
Abstract
Assunto
Pequenas e médias empresas, Administração
Palavras-chave
Resources Based View, Strategy, Micro and Small Enterprises
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Endereço externo
http://www.virtusinterpress.org/-2016-Issue-3-continued-3-.html