Experiências emocionais de intercambistas e a lealdade ao destino: uma análise quantitativa

Abstract

The experience of international cultural exchange is a little explored subject, especially with regard to the emotions felt by exchange tourists. This article aimed to investigate the dimensions of emotional experiences related to loyalty to the tourist destination, replicating Hosany and Gilbert (2010) and Hosany et al (2014) scales in the context of Brazilian exchange tourists. Thus, a survey using the Emotions on the Destiny Scale, which includes the dimensions joy, love and positive surprise, and also the scales of Place Attachment, such as place dependence and place identity. The Factorial Exploratory Analysis indicated that joy, love and place identity can be grouped into the same construct. The analysis of the models, which was performed by structural equation modeling with Partial Least Squares (PLS), indicated that the local dependence can be considered a mediator between emotions and loyalty and the dimensions explored positively impact the loyalty to the destination.