Gestão de projetos em espaços corporativos e a influência da neuroarquitetura

Abstract

This present work has the purspose to study and analyze how the management process applied to corporate projetcs are related to the concepts of Neuroscience apllied in the built environment, currently known as Neuroarchitecture. The use of corporate spaces is made by offices, companies and corporations that seek to stabilize themselves in a certain region, through a head office or branch. Since these are projects that involve a quite number of technical specialties of projects and/or installations and also several stakeholders, it is recommended to apply the concepts and methodology inherent to project management so that the objectives are achieved. In addition, the well-being of people who will use the spaces must also be considered, due to the fact that the human being spends most of his day at the workplace. To achieve this result, the principles of Neuroarchitecture can be used. A case study was accomplished in a corporate space of a company that operates in the field of biotechnology, which had its headquarters established in a space already built and renovated for this porpuse. This study sought to evaluate the applicability of Neuroarchitecture concepts that are developed in project management processes in corporate spaces and their analysis of post-occupation results. The methodology used for this research was the case study. The following verifications were realized: documentary research of the records on project management and Neuroarchitecture used in the renovation project, interview with the architect responsible for the project, direct observation of the space and interview with the company’s Institutional Assistant. Besides that, a review of the existing bibliography of reference of the items on project management, corporate architecture and Neuroarchitecture was promoted. Finally, a qualitative and quantitative questionnaire was carried out with users to validate the effectiveness of the concepts implemented in the project. The outcomes point out that the building is considered by users to be a good place to work, with several positive points listed by them. Deficiencies were identified in the management process, as Neuroarchitecture concepts were not incorporated at the beginning of the project.