Eventos culturais: meu dinheiro me diz aonde vou? uma análise sob a ótica da teoria da identidade social (SIT)

Abstract

The objective of this study was to investigate the access, and the experience, in cultural events, paid and free, from the perspective of the participants, and to compare them. In order to do so, we conducted semi-structured interviews in depth with two distinct groups, one of paid event and one of free event, obtaining a sample of 20 respondents, according to the criterion established by Minayo (1992), 10 being a paid event , held in Inhotim, and 10 of a free event held in low-income communities called Cultural Disorder. The methodology used is qualitative with descriptive- exploratory typology. The data were treated through the content analysis of Bardin (2011), with pre-defined categories based on the three aspects of the Social Identity Theory (SIT) defended by Vinarean (2013): social categorization, social identification and social comparison. The results indicated that access to events is related to purchasing power and the consequent possibility of paying it. However, from the point of view of SIT, there is a similarity between the social reasons for independent participation of the event or not.