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http://hdl.handle.net/1843/47822
Type: | Artigo de Periódico |
Title: | Factores de atractividad turística percibida: impactos en la reputación del destino y en la intención de recomendarlo a través de internet |
Authors: | Mariana de Freitas Coelho Marlusa de Sevilha Gosling |
Abstract: | Esta investigación, de carácter explicativo-causal, propone un modelo que relaciona (1) los factores de atractividad percibidos por los consumidores de un destino turístico de patrimonio cultural, (2) la reputación del destino, y (3) la intención de recomendar el destino a través de internet. Es una investigación cuantitativa de tipo survey aplicada a 394 visitantes de Ouro Preto, Minas Gerais, Brasil. Los resultados fueron establecidos con técnicas estadísticas multivariadas y el Modelo de Ecuaciones Estructurales de Mínimos Cuadrados Parciales (PLS-SEM). El estudio resaltó la importancia del ambiente percibido, de la infraestructura turística y de los recursos turísticos existentes para la atractividad turística, frente a la percepción de la importancia de los museos y la historia de un destino de patrimonio cultural. La atractividad percibida impacta tanto en la reputación del destino como en la intención de recomendarlo en internet y las redes sociales. |
Abstract: | Perceived Touristic Attractiveness: Impacts on Destination Reputation and Intention to Recommend on the Internet. This research, explanatory-causal in nature, proposes an exploratory model which relates (1) the attractiveness’ factors perceived by consumers of a cultural heritage tourism destination, (2) the destination’s reputation and (3) the intention to recommend it on the Internet. The method consisted in a quantitative research, survey type, applied to 394 visitors of Ouro Preto, Minas Gerais, Brazil. The results were based on multivariate statistical techniques and Partial Least Squares Structural Equation Modeling (Pls-SEM). The study stressed the importance of the perceived environment, the tourism infrastructure and the existing tourism resources for tourist attractiveness, as opposed to the importance of museums and the history of a cultural heritage destination. The perceived attractiveness impacts both the reputation of the destination and the intention to recommend it on the internet and in social media. |
Subject: | Turismo |
language: | spa |
metadata.dc.publisher.country: | Brasil |
Publisher: | Universidade Federal de Minas Gerais |
Publisher Initials: | UFMG |
metadata.dc.publisher.department: | FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS |
Rights: | Acesso Aberto |
URI: | http://hdl.handle.net/1843/47822 |
Issue Date: | 2017 |
metadata.dc.relation.ispartof: | Estudios y Perspectivas en Turismo |
Appears in Collections: | Artigo de Periódico |
Files in This Item:
File | Description | Size | Format | |
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FACTORES DE ATRACTIVIDAD TURÍSTICA PERCIBIDA.pdf | 519.7 kB | Adobe PDF | View/Open |
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