O discurso de programas sociais de atividade física na internet

Abstract

The objective of this study is to analyze the discourse contained in the website of the City Hall of Belo Horizonte / Brazil, regarding the association of health promotion by a social program of physical activity, and the social representations of users and teachers of Physical Education. This qualitative research intentionally selected the place and the participants. For the information collection we used the individual in-depth interview, and the data saturation technique to determine the number of participants. The data were treated through the critical discourse analysis. 18 people participated in the research, being three Physical Education professionals and 15 program users. The main results suggest that the discourse contained in the site follow a biomedical and political approach to the use of physical activity in order to demonstrate that public power fulfills its social responsibility. We 2 conclude that, although social programs represent the fulfillment of an important public policy, a critical reflection on the use of physical activity is necessary, besides a health practice as presented by the discourse analyzed.