Estratégia como prática e empresas familiares: um estudo sobre as famílias e os negócios na galeria do ouvidor em Belo Horizonte (MG)

Abstract

In recent years, the interest in researches about family enterprises has grown in several areas, especially in the Business Administration. The peculiarities of this context, marked by affection, propitiate the emergence of specific strategies in the management of these organizations. Thus, this study aims to understand the everyday business practices in family organizations present in the Gallery of Ouvidor, which was one of the first shopping centers built in Belo Horizonte. We believe that family organizations that constitute the gallery represent an interesting field of research, because these organizations are able to gather socio- cultural and economic characteristics that may reveal how a particular social group, namely, the family group, is related social and symbolically in this space to build their everyday business practices. With the exploration of this theme, we seek to contribute to a deeper knowledge of the mineira familiar organizational reality and, thus, Brazilian. This research is then caused due to various voices - individuals and families - involved in the process of occupation and development of the Gallery of Ouvidor. Many of these voices are not heard when it comes to organizational and social reality, constituting an otherness. It is trying to understand the interaction of the practices of these individuals, families and organizations that we organize this paper. Through the examination of field notes of systematic observations not participants and of the discourse analysis of thematic narratives about the everyday of family business in these organizations, it was possible to elucidate the practices constructed in the quotidian of these enterprises, which revealed us strategies created for maintenance and economic survival of the families that work there. For us, the strategies and tactics developed by ouvidorenses are seen as a result of social constructions, negotiations between the social actors (organizational), as a result of daily practice exerted by these actors. In this case, we have seen that the practices in family organizations needed and still need to be adapted to the historical and social transformations occurring in belorizontino context. As a limitation to this research, we highlight the fragmentation of speeches of the workers, because the interviews were conducted during the working hours and in the business of the respondents, and these needed to attend the customers when they arrived. Finally, we suggest for future studies analyzing family relations present in the business daily of these business through of another technique, by means of the history of life, which will explore the origins and life trajectories of the Gallery of Ouvidor workers and other enterprises and thus, you can understand, through a historical biographical rescue, the way that they manage their business today, the results and derivations of the familiar organizational structure and other family issues that may have not been glimpsed in this investigation.