Análise do discurso sobre saúde em um programa governamental de atividade física

Abstract

The discourse is understood as a social practice allows interpreting the different messages represented by language. Considering that the conception of health presents an ideological and political bias, this study proposed to perform a discursive analysis of the health theme according to the perception of Physical Education professionals and users in the City Academy Program in Belo Horizonte/MG. The choice of location and participants was intentional. As an instrument of collection, we adopted the in-depth interview; the number of participants was determined by the technique of data saturation. The interpretation of the information was carried out by the sociocognitive approach of the discourse proposed by the linguist Van Dijk, who considers the social context, the language and the cognitive processes in the construction of the discourse. 18 people (three Physical Education professionals and 15 users) participated in the rese- arch. As main results, we identified the mental models assumed by these professionals, denoting the social memory, and by the users, representing the episodic memory, that are related to the predominance of the hegemonic conception of health. It presents an emphasis on the adoption of a discourse that proposes social representations based on the normality of the clinical-physiological aspects, which in turn, may have the intention of establishing a possible social control over the behaviors assumed by the social context from a style Idealized life as healthy. We conclude that the adoption of the sociocognitive approach contributes to understand the ideological processes socially constructed in the production of the discourse on health, identifying the mental models assumed by health professionals and common sense