Análise do radar da inovação por meio do agrupamento de variáveis: um estudo de caso para a microrregião de São João del Rei

Abstract

The Local Innovation Agents Program - Brasil Mais is a support program implemented by SEBRAE that aims to promote innovative practices in Brazilian micro and small businesses. At the beginning and end of the program, a diagnosis of the business management is conducted using the Innovation Radar. The diagnosis consists of eighteen questions grouped into six clusters, named dimensions, which are presented to the entrepreneurs based on the average results obtained from the questions in each dimension. In order to understand the quality of the grouping process, this study analyzes SEBRAE's original model and proposes an alternative model using the variable clustering technique. The study analyzes the responses provided to the Innovation Radar by a group of 106 micro and small businesses in the microregion of São João del Rei, Minas Gerais. Subsequently, the quality of the two clustering models is compared, as well as the limitations found in the sample used for the study.