Reestruturação organizacional e reconstrução da identidade: um estudo de caso em uma academia de judô

Abstract

The present work aims to study the organizational restructuring of a sports company with many years of experience in the market and that in the current scenario needs a strategic management that reformulates and gives direction to the longevity of the enterprise, because the company lost space for not keeping up with market trends. More specifically, the article deals with the organizational reorganization of a judo academy in Belo Horizonte, capital of Minas Gerais, with more than 25 years of experience in the judo sports scene, with many significant achievements, but which at the moment has lost ground to competitors. It is possible to say that this article is not intended for a specific study of the Meiji-Dôjo Academy, but that it will also be relevant for other companies operating in judo teaching, other martial arts and companies in different areas of activity, as seen, that companies of several areas of the market are going through a situation similar to what will be presented here. This subject can be seen in a similar way in other articles or theses, because currently, for companies to remain long-lived, it is necessary for them to transform and follow market trends and for that, periodic studies of organizational restructuring are carried out, as seen in the publications by Soares, Daniela Cristina; Vieira, Adriane (2010) and Feichas, S. A. Q. (1995). How to reinstate a traditional judo academy that has lost its place in recent years, but which has a successful history and a teacher with a lot of technical knowledge, but already elderly? It seems to be easy to answer this question, but a lot of strategic study of the business is necessary to determine the effective actions to reach the final objective of putting the academy back in evidence, once again becoming a reference in the state and in the southeast region. With this, the case study seeks for the student to position himself in the face of strategic issues that take place in the company, observing factors such as business strategies, the study of identity and organizational vision, life cycles of the sector, SWOT analysis, evaluation of internal environments and external, among other business strategy tools. Thus, this case allows for a discussion in the classroom and study groups about the strategic possibilities of an organization, bringing theory closer to the practice of administration and management based on the use of strategy tools. Therefore, one of the purposes of this article is to present an action plan to the academy so that it can once again have a strong presence in the Minas Gerais and regional judo scene.