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Please use this identifier to cite or link to this item: http://hdl.handle.net/1843/60145
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dc.creatorJuliana Maria Magalhães Christinopt_BR
dc.creatorThaís Santos Silvapt_BR
dc.creatorErico Aurélio Abreu Cardozopt_BR
dc.creatorAlexandre de Pádua Carrieript_BR
dc.creatorPatricia de Paiva Nunespt_BR
dc.date.accessioned2023-10-27T12:44:35Z-
dc.date.available2023-10-27T12:44:35Z-
dc.date.issued2019-
dc.citation.volume47pt_BR
dc.citation.spage78pt_BR
dc.citation.epage86pt_BR
dc.identifier.doi10.1016/j.jretconser.2018.10.009pt_BR
dc.identifier.issn09696989pt_BR
dc.identifier.urihttp://hdl.handle.net/1843/60145-
dc.description.resumoThe growth and the popularity of online shopping have boosted the digital marketing and affiliate strategies. In order to detect the factors that drive consumers to join cashback programs, this paper proposes a conceptual model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). To the original model were added the constructs: Ease of Use, Personal Capacity, Perceived Risk, and Behavioral Aspects. The proposed model was effective explaining 67.2% of its variance. The results contribute to theoretical and empirical un- derstanding on the intention to use and actual use of cashback programs, providing considerations for business.pt_BR
dc.languageengpt_BR
dc.publisherUniversidade Federal de Minas Geraispt_BR
dc.publisher.countryBrasilpt_BR
dc.publisher.departmentFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASpt_BR
dc.publisher.initialsUFMGpt_BR
dc.relation.ispartofJournal of Retailing and Consumer Services-
dc.rightsAcesso Restritopt_BR
dc.subjectCashback programspt_BR
dc.subjectUTAUT2pt_BR
dc.subjectDigital marketingpt_BR
dc.subjectAffiliate marketingpt_BR
dc.subject.otherMarketing na Internetpt_BR
dc.subject.otherComércio eletrônicopt_BR
dc.titleUnderstanding affiliation to cashback programs: an emerging technique in an emerging countrypt_BR
dc.typeArtigo de Periódicopt_BR
dc.url.externahttps://www.sciencedirect.com/science/article/pii/S0969698918305836pt_BR
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