1. Repositório Institucional da UFMG
  2. Publicações Científicas e Culturais
  3. Artigo de Periódico
Please use this identifier to cite or link to this item: http://hdl.handle.net/1843/66841
Full metadata record
DC FieldValueLanguage
dc.creatorPaula Martins Hortapt_BR
dc.creatorJuliana de Paula Matos Souzapt_BR
dc.creatorLarissa Loures Mendespt_BR
dc.date.accessioned2024-04-03T19:35:30Z-
dc.date.available2024-04-03T19:35:30Z-
dc.date.issued2022-03-02-
dc.citation.volume25pt_BR
dc.citation.issue5pt_BR
dc.citation.spage1336pt_BR
dc.citation.epage1345pt_BR
dc.identifier.doi10.1017/s1368980022000489pt_BR
dc.identifier.issn1475-2727pt_BR
dc.identifier.urihttp://hdl.handle.net/1843/66841-
dc.description.resumoObjective: To analyse food advertised on an online food delivery (OFD) platform during 16 weeks of the COVID-19 pandemic in Brazil. Design: Longitudinal study. We randomly selected foods advertised on the OFD app’s home page, classifying the food items into: water; natural juices and smoothies; vegetables; fruits; traditional meals and pasta; ultra-processed beverages; ice cream, candies, and salty packaged snacks; sandwiches; savoury snacks; and pizza. We also registered the marketing strategies used to promote the food items, such as photos, discounts, ‘combo deals’, and messages on healthiness, value for the money, tastiness, and pleasure. Setting: Belo Horizonte, Minas Gerais, Brazil. Participants: 1593 food items. Results: In general, the OFD platform most commonly promoted traditional meals and pasta, ultra-processed beverages, and sandwiches – these food groups were offered 20–25 % of the time during the 16 weeks. There were no promotions for water during the whole period, and the least common promotions were those for natural juices and smoothies, vegetables, and fruits (< 5 %). The most common food promotion strategies were photos (> 80 %) and discounts (> 95 %), while approximately 30 % of the offers featured combo deals. Messages on tastiness, pleasure and value for the money varied from 15 % to 40 %. Conclusion: Although the OFD platform offered traditional meals and pasta, most of the foods and beverages advertised were unhealthy and promoted with persuasive strategies. This finding highlights a growing public health concern: an increase in unhealthy eating patterns during the pandemic.pt_BR
dc.description.sponsorshipCAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superiorpt_BR
dc.description.sponsorshipOutra Agênciapt_BR
dc.format.mimetypepdfpt_BR
dc.languageengpt_BR
dc.publisherUniversidade Federal de Minas Geraispt_BR
dc.publisher.countryBrasilpt_BR
dc.publisher.departmentENF - DEPARTAMENTO DE ENFERMAGEM MATERNO INFANTIL E SAÚDE PÚBLICApt_BR
dc.publisher.departmentENF - DEPARTAMENTO DE NUTRIÇÃOpt_BR
dc.publisher.initialsUFMGpt_BR
dc.relation.ispartofPublic Health Nutritionpt_BR
dc.rightsAcesso Abertopt_BR
dc.subject.otherPromoção da Saúde Alimentar e Nutricionalpt_BR
dc.subject.otherCOVID-19pt_BR
dc.subject.otherAlimento Processadopt_BR
dc.subject.otherServiços de Alimentaçãopt_BR
dc.titleFood promoted on an online food delivery platform in a Brazilian metropolis during the coronavirus disease (COVID-19) pandemic: a longitudinal analysispt_BR
dc.typeArtigo de Periódicopt_BR
dc.url.externahttps://www.cambridge.org/core/journals/public-health-nutrition/article/food-promoted-on-an-online-food-delivery-platform-in-a-brazilian-metropolis-during-the-coronavirus-disease-covid19-pandemic-a-longitudinal-analysis/77451749CB97F7FEB08693995871189Ept_BR
Appears in Collections:Artigo de Periódico

Files in This Item:
File Description SizeFormat 
Food promoted on an online food delivery platform in a Brazilian metropolis during the COVID-19 pandemic- a longitudinal analysis.pdf941.73 kBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.