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Type:	Artigo de Periódico
Title:	Food promoted on an online food delivery platform in a Brazilian metropolis during the coronavirus disease (COVID-19) pandemic: a longitudinal analysis
Authors:	Paula Martins Horta Juliana de Paula Matos Souza Larissa Loures Mendes
Abstract:	Objective: To analyse food advertised on an online food delivery (OFD) platform during 16 weeks of the COVID-19 pandemic in Brazil. Design: Longitudinal study. We randomly selected foods advertised on the OFD app’s home page, classifying the food items into: water; natural juices and smoothies; vegetables; fruits; traditional meals and pasta; ultra-processed beverages; ice cream, candies, and salty packaged snacks; sandwiches; savoury snacks; and pizza. We also registered the marketing strategies used to promote the food items, such as photos, discounts, ‘combo deals’, and messages on healthiness, value for the money, tastiness, and pleasure. Setting: Belo Horizonte, Minas Gerais, Brazil. Participants: 1593 food items. Results: In general, the OFD platform most commonly promoted traditional meals and pasta, ultra-processed beverages, and sandwiches – these food groups were offered 20–25 % of the time during the 16 weeks. There were no promotions for water during the whole period, and the least common promotions were those for natural juices and smoothies, vegetables, and fruits (< 5 %). The most common food promotion strategies were photos (> 80 %) and discounts (> 95 %), while approximately 30 % of the offers featured combo deals. Messages on tastiness, pleasure and value for the money varied from 15 % to 40 %. Conclusion: Although the OFD platform offered traditional meals and pasta, most of the foods and beverages advertised were unhealthy and promoted with persuasive strategies. This finding highlights a growing public health concern: an increase in unhealthy eating patterns during the pandemic.
Subject:	Promoção da Saúde Alimentar e Nutricional COVID-19 Alimento Processado Serviços de Alimentação
language:	eng
metadata.dc.publisher.country:	Brasil
Publisher:	Universidade Federal de Minas Gerais
Publisher Initials:	UFMG
metadata.dc.publisher.department:	ENF - DEPARTAMENTO DE ENFERMAGEM MATERNO INFANTIL E SAÚDE PÚBLICA ENF - DEPARTAMENTO DE NUTRIÇÃO
Rights:	Acesso Aberto
metadata.dc.identifier.doi:	10.1017/s1368980022000489
URI:	http://hdl.handle.net/1843/66841
Issue Date:	2-Mar-2022
metadata.dc.url.externa:	https://www.cambridge.org/core/journals/public-health-nutrition/article/food-promoted-on-an-online-food-delivery-platform-in-a-brazilian-metropolis-during-the-coronavirus-disease-covid19-pandemic-a-longitudinal-analysis/77451749CB97F7FEB08693995871189E
metadata.dc.relation.ispartof:	Public Health Nutrition
Appears in Collections:	Artigo de Periódico

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