Uma cobertura além do campo de jogo: o público e a renda como temas de interesse da mídia na copa américa de 2019

Abstract

Thinking about the repercussions generated around the public and income of the 2019 America Cup matches, the purpose of this paper was to analyze the media coverage about this topic. For this, 17 articles published by the portal Globoesporte.com, between June 14 and July 07, were analyzed in order to understand the way how specific news about this theme was guided by this communication vehicle. As a result, it was possible to perceive an objective approach about the public and income of the matches, with the presence of representations focused on football as a sporting event and without spaces for reflections about the insertion of this sport as a cultural element of Brazilian society. This finding can be understood as a kind of naturalization of football as an element of consumption, built in a political-economic context where is possible to see an increasing of hegemony of neoliberal thoughts, often accepted and reproduced by the press.