PLANO DE NEGÓCIOS DESTINADO A ABERTURA DE UMA LOJA DE ROUPAS E ACESSÓRIOS FEMININOS EM UM BAIRRO DA PERIFERIA DA CIDADE DE CONTAGEM 3 MG

Abstract

The present work is the study of the economic and financial viability to open a store for sale in the retail trade of women's clothing and accessories in the city of Contagem, metropolitan region of Belo Horizonte of the state of Minas Gerais. The objective of this research was to evaluate through the elaboration of a business plan the feasibility of making the investment, and for its development the structure proposed by the Brazilian Micro and Small Business Support Service (Sebrae) was used. To support the work, concepts related to entrepreneurship, innovation, strategic management, marketing, cash flow, business plan and Individual Microenterprise (MEI) were addressed. Swot analysis (but commonly known as fluffy analysis) and scenario studies were important analytical tools for a better understanding of the intended market. Regarding the classification of the research the methodology used is classified as: as the ends as descriptive, as the means bibliographic and documentary research, in reference to the approach to the problem it was classified as qualitative and as the technical procedures, it is of a case study. From the analysis of the results obtained in this study, one can define the viability of the investment to open the business: store for sale of women's clothing and accessories, as well as the importance of developing the business plan.