Use este identificador para citar o ir al link de este elemento: http://hdl.handle.net/1843/83165
Tipo: Artigo de Periódico
Título: A bottom-up strategic roadmapping approach for multilevel integration and communication
Autor(es): Jonathan Simões Freitas
Maicon Gouvêa de Oliveira
Raoni Barros Bagno
Leonel Del Rey de Melo Filho
Lin Chih Cheng
Resumen: Strategic roadmapping commonly zooms in from a landscape to a landmark phase, following a top-down logic and delivering results oriented to top management levels. Based on a six-month action research project in an automotive manufacturer, we present an integrated multilevel roadmapping approach that develops a single architecture and single scope roadmap, but that organizes its information according to three levels of analysis: macro, meso, and micro. These interconnected levels are designed to deliver the specific information granularity requested by top, middle, and low-level managers. A new bottom-up approach is followed for the interconnected roadmap development, zooming out from detailed (micro) layers to a strategic (macro) landscape. Results indicate superior internal consistency, sense of ownership, communication, and integration among all levels and functions involved, as well as rich strategic insights. We discuss how the specificities of this article contribute to the current knowledge and why it is especially valuable for established firms of traditional sectors, such as the automotive industry.
Asunto: Planejamento estratégico
Administração de empresas
Idioma: eng
País: Brasil
Editor: Universidade Federal de Minas Gerais
Sigla da Institución: UFMG
Departamento: ENG - DEPARTAMENTO DE ENGENHARIA PRODUÇÃO
FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS
Tipo de acceso: Acesso Restrito
Identificador DOI: 10.1109/TEM.2020.3037189
URI: http://hdl.handle.net/1843/83165
Fecha del documento: 2020
metadata.dc.relation.ispartof: IEEE Transactions on Engineering Management
Aparece en las colecciones:Artigo de Periódico

archivos asociados a este elemento:
no existem archivos asociados a este elemento.


Los elementos en el repositorio están protegidos por copyright, con todos los derechos reservados, salvo cuando es indicado lo contrario.