Esse tal de "gene gay": textualidades midiáticas na abordagem sobre a relação entre genética e homossexualidade no YouTube

Abstract

This research considers YouTube as a social media platform that offers features that can turn it into a space for science communication and non-formal education in science, with the potential to reach a very broad audience. Taking into account that both science communicators who produce the videos and the people who watch and comment on these media are part of a society marked by heteronormativity, which views homosexuality and other conditions related to the LGBTI+ movement as deviating from normality and, therefore, deserving of study, this work aims to analyze the media texts that exist in the relationships between the thumbnails, videos, communicators, and commenters of three science communication videos available on YouTube channels Canal do Pirulla; Nunca vi 1 cientista; Ciência Fora do Armário. The scripts of these videos are based on an article that addresses the relationship between genetics and homosexuality, and present different strategies employed by the science communicators to discuss the topic and the content of the article. In the thumbnails and titles, the use of terms that refer to cis heteronormativity, as well as sensationalist images and words, can be interpreted as strategies to try to break the algorithmic logic and reach a broader audience, even though the argumentative paths presented in the videos go in the opposite direction, bringing inclusive aspects and being anti-LGBTI+phobic. The commenters of the video not only interact by complementing the statements of the communicators but also react fervently to the videos, sometimes disagreeing in an uncivilized and LGBTI+phobic manner. Therefore, we understand that strategies of diversity and inclusion in science communication, aiming to overcome an exclusively heteronormative perspective must go beyond discussing LGBTI+ content and involve this community in its production, acting in an anti-LGBTI+phobic manner.