Telemar-Minas: competências que marcam a diferença

Abstract

This thesis describes the global scenario of the 80,s specifically the demands the Free Market imposes on organisations and its managers. In order to maintain or improve their position in the Market, organisations choose strategies that must to be aligned with corecompetencies and with individual competencies. The thesis analyses how the demands and values of the Free Market are interpreted by the managerial board of Telemig-Telemar, an organisation of the telecommunications sector, recently privatised. The processes of organisational change and learning are also examined. The methodology is qualitative; the methods used for data collection were semi-structured interviews and questionnaire andcontent analysis for data interpretation. The findings suggest that there are different profiles of competencies in each level of the hierarchy. They also suggest that managerial competencies are consistent with organisational competencies and strategies. The author found similarities between the managerial competencies profiles at Telemar-Minas and those competencies profiles found on studies conducted in different economic sectors. These similarities were interpreted as resulting from pressures of adoption of values of theFree Market, which were internalized by the managerial board..