Gestão estratégica da informação e do conhecimento na implementação do planejamento estratégico pela busca da excelência organizacional: um estudo de caso na FIEMG

Abstract

The strategic management of information and knowledge in the phase of implementation of the strategic plan were presented in this work as ways of seeking organizational excellence. The objective was to stress the importance of the strategic use of information and knowledgein processes involving the implementation of strategic planning. It was also shown that the support of a guided management model in information and integrated into the phase of strategic plan's implementation is possible to build a structured path to excellence. Thisapproach was motivated by the importance of the strategic management of information in organizational processes, mainly for decision making, as well as to sensitize the reader to the difficulties that arise during the implementation phase of strategic planning and ways to minimize them. Three research methodologies were used for the development of this work. The literature review was used to build the theoretical framework merging several concepts of information, strategy, knowledge, good management practices and organizational excellence; A qualitative research was devised through semi-structured interviews. The interviews were conducted with a manager, three coordinators and a consultant, trying to understand through their standpoint, the practices that address the subject of this work. Those interviewed work in an organization that represents the interests of industry in the State of Minas Gerais(professional association) which is in the implementation phase of strategic planning. By the methodology participant observation, the author contributed with his perspective and considerations in work construction and interpretation of the results. The Model of Management Excellence was presented as a support to the strategic management ofinformation during the implementation phase of the strategic plan. The interviews contributed to the understanding and comparison as well as to the alignment of theory and practice. It was possible to reflect onimportant assumptions that guide the organization to excellence.