REFRAMAX Engenharia S/A: a implantação do plano de marketing

Abstract

This paper presents information for the implementation of a marketing plan in the company REFRAMAX Engenharia S/A in Belo Horizonte as well as analyzing their needs in national and international markets. In this situation, the practice of marketing in companies came to gain a greatersignificance covering a remarkable abundance of knowledge. The current market is binding on the companies to adapt quickly to change and socioeconomic change in consumption habits of the population in order to carry out their activities in a more operational and interacting with theenvironment. To do this research suggests the implementation of a marketing plan for the company. In this context, it is protruding and a cohesive marketing study to test new possibilities for the development of the company REFRAMAX. It was necessary to research the concept of marketing and analyze the developments of strategic actions in a marketing plan. To achieve the objectives of this study was to conduct a literature review, exploratory and qualitative study. Second time was made a field research through interviews with the managers of the company and responsible for the recent marketing department. And finally is demonstrated and suggested a marketing plan based on company data in order to assist in its development.