Busca e uso de fontes de informação para o processo de tomada de decisão: um estudo de caso em uma pequena empresa do comércio varejista

Abstract

This study investigated the search end use of Information sources by one retailer manager, based on the 30 sources of information used by consultants for small and medium enterprise companies by the author Mafra Pereira (2006). Every day, regardless of company size, professional organizations are motivated to make decisions. Some decisions can be made based only on personal knowledge or empirical data, others not. The use of information for the decision making in small business is the retail focus of this study. This research had as objective analyze the process of searching information by the small retailer manager. To obtain the data, we applied techniques of the critical incident and observation.The research concludes that the small retailer manager develops various activities in the organization; has a basic level of training, and has vast experience in retail. In the administrative context is predominant the use of few sources of information for the business, the information behavior of searching is prevalent for internal personnel sources and external and personal sources.