Consumo e informação: análise de práticas informacionais no contexto do comércio mobile a partir de aplicativos e redes sociais on-line

Abstract

It considers the configuration of new consumption patterns from m-commerce and identifies the relationship between informational consumption, mediated interactions, and goods and services consumption. It takes as reference the applications Airbnb, Amazon, iFood and Spotify and proposes, as general aim, to analyze the informational practices performed by organizations and consumers in mobile devices applications in order to understand the specificities of such practices in the context of m-commerce. It defines as its specific aims: to describe the main phases of the consumer societys development in a way to comprehend how the new information and communication technologies affect its operating structures; to characterize the informational behavior and practices adopted by organizations and consumers in the m-commerces scope; approach the informational structure and the modes of interaction between consumers and organizations involved in the context of mobile applications and m-commerce practices; to analyze the processes of production, search and sharing of information in the analyzed applications and in the online social networks related to these applications, and; to identify and systematize the logics of the services of recommendation and their bonds with m-commerce. Methodologically, it analyzes the elements belonging to the information architecture of these applications, perform the netnograph analysis of the consumers interaction virtual spaces and employs the communication present in these spaces due to consumption. Among the main results, the essentiality of information produced by consumers for the dynamics of m-commerce; the reduction of stages related to the acquisition of products and the hiring of services from previous knowledge of the users profile; the importance of information as input for the efficiency of recommendation services, and; the relationship between such services, attention economy and the informational content monitoring produced by users/consumers are verified.