#Attack on Titan: engajamento transmidiático em comunidades de fãs no Tumblr

Abstract

The Japanese production Attack on Titan was among the most talked about subjects on Tumblr network in the year of 2017, according to Fandometrics page. Encouraged by the release of the second season, between April and June 2017, fans have intensely produced content such as fanfics, fanarts, cosplays, gifsets and edits that circulated on the fandom network. The research turns to the fandom of Attack on Titan in Tumblr and based around the following question: how is configured the engagement, via hashtags, of Attack on Titans fandom on Tumblr and how the collaborative productions carried out by their communities of interest reveal specificities of the process of transmedia engagement in this environment? The general objective is to investigate specificities of the communities of interest of Attack on Titan in Tumblr from the analysis of the dynamics of engagement, via hashtags, in this transmedia narrative universe. Engagement, in groups that actively produce content, refers to the idea of production, dialogue and research, so that it circulates between and beyond the community. Based on the seven principles of the transmedia narrative proposed by Jenkins (2010), the methodological perspective is based on automatic tracking of hashtags related to Attack on Titan on Tumblr, through the tool Tumblr Tool, which generates a table containing information about the collected network, such as date, content, and how many interactions were generated. Through this procedure it was possible to observe the most active members of this fandom in the network and also the main hashtags used. Within the 64434 posts and 78,373 hashtags collected, there is a prevalence of posts identified by #aot, #snk #Attack on Titan, and #shingeki no kyojin. The use of these hahstags demonstrates commitment to make the contents associated with them in the narrative universe of Attack on Titan on Tumblr. It has been observed, through these hashtags, that the network investigated on Tumblr is predominantly characterized by the use of images, with 52% of the posts being exclusively composed by images / illustrations. We have also identified the most active fans in this community, who communicate predominantly through their avatars and URLs. It is concluded that fanfics, fanfics, spoilers, fanarts, edits, memes, cosplay, ships, seek to communicate similar interests, configuring extensions that often differ from the canon narrative, as is the case of non-existent couples in the original plot or continuity of narratives about characters who die in the original plot. This highly productive activity of fandom around its interests, in spite of the original plot, is called transmedia engagement. Its fans assumes the role of co-creators of the plot they consume, despite the narrative canon, although motivated by it. The hashtags play a relevant role in this process, since they put together in common interests and become the mediator of the collectively produced narrative fragments