Arranjos domiciliares e perfis de consumo: um estudo sobre a nova classe média na RMBH, 2003-2014

Abstract

The Brazilian population since 1994 gone through a very important economic and social changes. Next to this is possible to see demographic changes on living arrangements that are organized people due to the fall of fertility, population aging, women's entry into the labor market as well as changes in societal values. This allowed the emergence and expansion of a new middle class that, through credit lines and increased income, changed their lifestyles and consumption patterns. From this table and on the concept created by SAE (Secretariat of Strategic Affairs), this study intends to discuss and investigate the relationship between household arrangements and patterns of the new middle class over time, by building a statistical Engel curve model, with the dependent variables demands "food", "smoking and alcohol" and "women's clothing and beauty items" and from the focal groups, which provide better understanding of the spending inside of the households , the changes over time and the perceptions about the middle class concept. For greater dialogue between the methodologies, the database used wre POF 2002-2003 and 2008-2009 only for the people of Belo Horizonte and surround, in the case of the statistical model, while the focus groups was accomplish with heads of households belonging to the same region. Using those two methodology, there was perceived a change over time in household arrangements, socially accepted values, consumption habits, the growth of the number of people belonging to the new middle class and also the identification of the feeling of belonging to the middle class regardless of participants income.