Qualidade da informação em Webjornais: - a demanda e a tradução intersemiótica

Abstract

The information quality is adopted in this dissertation for the analysis of content transmitted in web reporting portals. In this sense, we seek to identify and analyze the conception of the informational quality of information transmitted in web newspapers, with the user as the main parameter, in relation to the support specificities. To do this, we developed a theoretical discussion about the quality of information and the concept of information, searching for questions that would permit a different way to tackle the objective measurement of parameters to determine the quality of information. In this way, the semiotics of Charles Sanders Pierce served as a kind of conceptual frame that guided our investigation throughout the analysis. The theoretical questions were based on empirical research, centered on three national portals: Globo.com, Terra, and Uol. The research began by interviewing users of these portals, aimed at analyzing their perception of the web newspaper and the parameters they have adopted in terms of the validation/qualification of information, in addition to analyzing the implications of the semiotic conception in the way interpretative processes are performed by the web newspaper readers. The interviews were conducted by means of instantaneous communicators, with selected users in chat rooms. Face-to-face interviews were also conducted with portal representatives and reporters who work for them to investigate how the semiotic conception functions in the production of journalistic information in web newspapers. Other objectives at this stage were to identify which concept of information quality was adopted by the web newspaper production companies and analyze how such concept influences the reporters work in terms of how they meet the users demands. The investigation made it clear that there was a lack of understanding on the part of the web newspapers and their reporters with respect to the users, for whom they translate and present a final product with which the readers can identify. We also demonstrated the low use of specific support resources, which make up the hypermedia, in the web journalistic newscasts transmitted by the portals and little importance given to the planning of the informational pathways that the user could otherwise peruse.