Recursos informacionais como subsídios para decisões estratégicas: um estudo de caso em uma empresa do segmento de distribuição atacadista

Abstract

In this study, in a company of the distribution wholesale field, was used exploratory instruments with the main purpose of verify how the information resources can provide solid aid to strategic decisive process, in a way to keep the companys competitive in the action market. The managers of this company identified the main strategic decisions, divided in three big areas as: decisions about the companys business politics, followed by decisions about elaboration of the internal costs politics and finally decisions about diversity of investments. A survey allowed the enumeration of informational resources used by the collaborators that work in this area and, establishing then an analysis about the usage of the resources as informational aid for the strategic decisions by the big managers directors of the company.