Aspectos teóricos da inteligência competitiva

Abstract

Competitive forces as well as the similarity of equipment and services offered by enterprises can pose threats, especially to companies that do not monitor the external environment (competitive) and internal seeking competitive advantages and greater security in decision making . This article is meant to examine the Competitive Intelligence tools used to support decision making. This study, by narrative review of the literature allowed to understand its interdisciplinary and process analysis information. It was concluded that organizations, despite having specific areas for the processing of information, are not yet mature enough to implement all stages of Competitive Intelligence.