Monitoração Ambiental: um estudo de caso em Empresas do setor de Telecomunicações

Abstract

The purpose of this research is to study the monitoring of the external environment. It was carried out in three operational companies from the telecommunication industry field. It has selected the interview as a tool for the data collecting aiming to verify the following aspects: first, to verify which are the monitoring categories used in this organizational environmental: secondly, how such categories are collected and how this information is made available to the managers and is captured in the external environment and , finally, how they influence the whole process. Besides that, this study investigates the information sources employed by the companies, the technological information tools used to store and made available to the internal clients and the kinds of professional profiles involved in the process of monitoring the external environment.