Empreendedorismo tecnológico: processo de geração de startups (p-start) e métodos de suporte ao reconhecimento, criação e exploração de oportunidades

Abstract

Technology entrepreneurship (TE) has gaining increasing importance over the last decades. Therefore, a multidisciplinary research field was formed around research on technology-based innovation and entrepreneurship. However, despite the managerial and technological skills required in the challenge of new venture creation and development, little attention has been paid to the product/service and business levels of analysis of this phenomenon. Based on technology entrepreneurship, innovation management and new product development literatures, this research proposes a seven-step process model integrated to innovation management tools to support entrepreneurs in the context of startup creation and development. After an in-depth longitudinal study conducted with four startups along 27 months, some theoretical and practical aspects of the proposed model are discussed. In particular, the paper brings concerns on how the process and integrated methods helped TE management, how they were created and adapted to the startup context throughout the research, and which were the real contributions and limitations of well-known approaches, such as Lean Startup and other methods and processes.