Comportamento do consumidor na economia compartilhada no turismo: um estudo sobre o Couchsurfing e o Airbnb

Abstract

This article aims to understand the motivations of people to adopt sharing practices and collaborative consumption in tourism, specifically in two platforms with different proposals – AirBnb and CouchSurfing. To achieve this objective, a qualitative study was carried out, using in-depth interviews with 20 consumers of AirBnb and CouchSurfing, and content analysis. The results indicated that cost savings, expectation of building social bonds, expectation of shared cultural experiences, trust, reviews, utility, and search for learning and knowledge were positive motivational factors for using the platforms of shared hosting economy. The fear of suffering some kind of violence or harassment, the fear of being inconvenient with the host and the fear of lack of privacy emerged from the interviews as restrictive factors to the consumption. Such aspects had not yet been explored in the literature.