Understanding affiliation to cashback programs: an emerging technique in an emerging country

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dc.creatorJuliana Maria Magalhães Christino
dc.creatorThaís Santos Silva
dc.creatorErico Aurélio Abreu Cardozo
dc.creatorAlexandre de Pádua Carrieri
dc.creatorPatricia de Paiva Nunes
dc.date.accessioned2023-10-27T12:44:35Z
dc.date.accessioned2025-09-08T23:27:35Z
dc.date.available2023-10-27T12:44:35Z
dc.date.issued2019
dc.identifier.doi10.1016/j.jretconser.2018.10.009
dc.identifier.issn09696989
dc.identifier.urihttps://hdl.handle.net/1843/60145
dc.languageeng
dc.publisherUniversidade Federal de Minas Gerais
dc.relation.ispartofJournal of Retailing and Consumer Services
dc.rightsAcesso Restrito
dc.subjectMarketing na Internet
dc.subjectComércio eletrônico
dc.subject.otherCashback programs
dc.subject.otherUTAUT2
dc.subject.otherDigital marketing
dc.subject.otherAffiliate marketing
dc.titleUnderstanding affiliation to cashback programs: an emerging technique in an emerging country
dc.typeArtigo de periódico
local.citation.epage86
local.citation.spage78
local.citation.volume47
local.description.resumoThe growth and the popularity of online shopping have boosted the digital marketing and affiliate strategies. In order to detect the factors that drive consumers to join cashback programs, this paper proposes a conceptual model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). To the original model were added the constructs: Ease of Use, Personal Capacity, Perceived Risk, and Behavioral Aspects. The proposed model was effective explaining 67.2% of its variance. The results contribute to theoretical and empirical un- derstanding on the intention to use and actual use of cashback programs, providing considerations for business.
local.publisher.countryBrasil
local.publisher.departmentFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS
local.publisher.initialsUFMG
local.url.externahttps://www.sciencedirect.com/science/article/pii/S0969698918305836

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