Trançando o cabelo, identidade, estigma e consumo: um estudo sobre as maneiras de consumir relacionadas à manipulação capilar de mulheres de cabelos crespos e cacheados a partir da teoria da prática

Abstract

The present work sought to analyze the ways of consuming that perpass the capillary manipulation of curly and curled textures as practices performed by Brazilian women before a context of effervescence of aesthetic possibilities related to these textures. As cultural practices, capillary manipulation manifests the Brazilian miscegenation - which involves a process of rupture with the Latin American colonial past and rearticulation of the diverse constituent cultural elements of Brazilian society. In this way, from the hair and the current context, conceptions of identity, stigma, practice and consumption were articulated. The research was carried out through two steps: (i) content analysis of comments posted on YouTube videos on capillary transition and big chop, and (ii) semi-structured interviews and participant observation with women who underwent capillary transition and big chop. Through the first stage, one perceives a process of disruption in which women transpose the role of actresses to the role of authors of their own narratives. In the second stage, the negative and derogatory meanings associated with the curly and curly texture and a consequent capillary manipulation aimed at hiding, controlling or correcting these types of texture are highlighted. This configuration begins to be altered from the insertion of the idea of capillary transition, bringing the transformation of negative meanings into positive senses; which consequently also transforms the whole way of manipulating the curly and curly textures hitherto experienced in the hair trajectory of women with curly and curly hair. The consumption that goes through this trajectory is carried out in a way to follow the configuration established by the way the capillary manipulation practices are developing and changing; while social media emerges as an innovative and determining factor in this movement of change.