Drivers do retorno e da recomendação em food trucks na cidade de Belo Horizonte

Abstract

Food trucks have been seen as a good alternative for costumers, who seek street food. This study had a descriptive feature and aimed to analyze the factors that inf luence the return and recommendation of food trucks in the city of Belo Horizonte. Firstly, there was a qualitative part, in which face-to-face interviews were conducted and helped to elaborate the quantitative part. Following this, an online survey was applied and the gathered data analyzed using the software SPSS, through two multiple linear regressions. Among the results, the social aspects were the dimension that most explained the return to the food trucks, while the quality was the most important dimension that explained the recommendation of the food trucks.