What factors influence parents' decision to buy products for their children? An ideal packaging proposal for mini cakes enriched with sweet potato flour'

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dc.creatorMaria Luiza Duarte Fonseca
dc.creatorClaudia Regina Vieira
dc.creatorAna Flávia Campos Santos
dc.creatorAna Flavia Dias Costa
dc.creatorTatiane Pereira da Silva
dc.creatorMariuze Loyanny Pereira Oliveira
dc.creatorClaysse Aparecida Alves Machado
dc.creatorAlcinei Místico Azevedo
dc.creatorCaroline Liboreiro Paiva
dc.creatorJuliana Pinto de Lima
dc.date.accessioned2025-06-24T14:30:35Z
dc.date.accessioned2025-09-09T00:06:04Z
dc.date.available2025-06-24T14:30:35Z
dc.date.issued2024
dc.identifier.doihttps://doi.org/10.5327/fst.00401
dc.identifier.issn1678-457X
dc.identifier.urihttps://hdl.handle.net/1843/83098
dc.languageeng
dc.publisherUniversidade Federal de Minas Gerais
dc.relation.ispartofRevista Ciência e Tecnologia de Alimentos / Food Science and Technology
dc.rightsAcesso Aberto
dc.subjectAlimentos -- Análise
dc.subjectAnálise sensorial
dc.subjectGrupos focais (Técnica de entrevista)
dc.subject.otherAlimentos -- Análise
dc.subject.otherAnálise sensorial
dc.subject.otherGrupos focais (Técnica de entrevista)
dc.titleWhat factors influence parents' decision to buy products for their children? An ideal packaging proposal for mini cakes enriched with sweet potato flour'
dc.typeArtigo de periódico
local.citation.epage6
local.citation.spage1
local.citation.volume44
local.description.resumoThe aim of this study was to develop ideal packaging for mini cakes enriched with sweet potato flour and filled with blackberry jam. The research was conducted in two stages. In the first stage, the focus group method was used with 19 parents, divided into three subgroups based on their children’s ages: 6–9, 10–12, and 13–17 years. The interviews, conducted via Google Meet, were moderated by a researcher who followed a script of questions, with all sessions recorded with participants’ consent. Based on the collected data, eight different packaging designs were created, varying in color (purple and beige), the inclusion of games (puzzles and mobile app), and additional messages (“Satiety and energy!” and “Nutritious and tasty!”). In the second stage, 48 questionnaires were developed, each presenting the packages in different orders, and these were administered to 144 consumers. The data, analyzed using choice-based conjoint analysis, suggested that the ideal packaging for the mini cakes is purple, features puzzle imagery, and includes the message “Nutritious and tasty!”
local.publisher.countryBrasil
local.publisher.departmentICA - INSTITUTO DE CIÊNCIAS AGRÁRIAS
local.publisher.initialsUFMG
local.url.externahttps://fstjournal.com.br/revista/article/view/401/289

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