As práticas informacionais das clientes dos serviços de estética

Abstract

This study describes the informational practices of customer aesthetic services of the city of Belo Horizonte. To make this possible, we used the theoretical basis of users studies and the paradigms of information science. This study is inserted in the social paradigm. This research sought to investigate the informational practices of a group of twelve women. They were divided into subjects who underwent non-surgical aesthetic treatments and subjects who underwent surgical aesthetic treatments. The researcher was in eight different clinics, all located in the southern part of the city of Belo Horizonte. Two shafts were explored in the analysis of the data, which are related to image appropriation of values and what is beautiful and the interaction of this information to the decision-making process. It is noticed that the participants use up some of the information in diversified channels when the objective is a cosmetic surgical procedure, while the respondents who underwent non-surgical procedures have a greater interest in seeking information in diverse media. The indications were the determining factor for carrying out the procedures, and the participants showed construct meaning in the context of what is beautiful and its importance for the self-esteem. Customer aesthetic services in na attempt to achieve social standards, use and produce information in their daily lives.