Clareza na comunicação de materiais educativos em saúde bucal do Brasil e do Canadá

Abstract

Health educational materials should be developed in such a way that communication with individuals and populations takes place in a clear and effective way. Understanding is the starting point for adequate adherence to health care recommended by thematerials. Few evaluative studies on the quality of these materials are found in the literature. The objective was to evaluate the clarity in the communication of two educational materials on oral health,made available online to the general population in two different socio-cultural contexts:Brazil and Canada.Materials edited in the last decade by public sectors in these countries were evaluated. Three evaluators applied the criteria of the original version of the Clear Communication Index instrument (CDC-CCI), as well as of the version validated in the Brazilian Portuguese language. The final assessment made by consensus provided scores of 90% and 95% of adequacy to the CDC-CCI criteria, respectively, for Brazilian and Canadian materials. It is concluded that both materials presented clear health communication.