A utilização do youtube como plataforma de educação continuada em odontologia: relato de experiência

Abstract

The teaching-learning process has been facilitated through diverse methodologies. This study aimed to delineate the TV Dental News university outreach project and its participant demographics from inception. Data spanning November 2015 to April 2023 was scrutinized using the YouTube Analytics application. The variables examined included number of subscribers, viewership, most po-pular videos, demographic information such as age and gender, geographical distribution by countries and cities, percentage of subscribers versus non-subscribers, and content focus areas. The statistical analysis employed descriptive methods, computing proportions along with measures of central ten-dency and variability. The project amassed 42,763 subscribers, housing videos across various spe-cialized fields. Predominantly accessed subjects included Dentistry and Prosthodontics, culminating in a total view count of 3,542,717. Notably, 62.5% of viewers were in the 25-54 age group, with a significant majority (66.1%) self-identifying as female. The outcomes underscore the significance of leveraging digital technologies in educational contexts.