Pequeno varejo supermercadista na região metropolitana de Belo Horizonte

Abstract

This study aimed to show the characteristics of the managers and establishments belonging to the small retail supermarket networks of the metropolitan region of Belo Horizonte. The theoretical approach was anchored in researches related to small companies, retail supermarket and collective network entrepreneurship. Methodologically the research is classified as descriptive of quantitative approach, through the application of a questionnaire to sixty entrepreneurs of the retail supermarket networks of the metropolitan region. The re sults showed the size of stores and supermarkets in the neighborhood, with reduced coverage and high billings, some of which reached more than R$ 750,000 per month, indicating that network structuring favored growth. In the networks studied there is no sto re inaugurated less than two years ago, evidencing that those who are in the market struggle to maintain and strengthen their business, not risking to inaugurate new stores. In this case, sixty and three percent of stores have been established for more tha n ten years, indicating the strengthening of trust between owners and customers. When compared to the data of supermarkets not organized in networks provided by AMIS, it is inferred in this research that the stores organized in networks managed to reach a level of development better than the other unorganized stores, concluding that, for them, the participation in Is a favorable aspect of its management for the business sustainability