Impactos da COVID-19 no desempenho do franchising brasileiro nos três primeiros trimestres do ano de 2020

Abstract

With the emergence of Covid-19 and its resulting social isolation, changes are expected in the scenario of the Brazilian franchise system. This article aimed to analyze the impacts of the pandemic on the performance of Brazilian franchising in the first three quarters of 2020. For this, a diagnostic analysis of data was carried out, based on performance reports prepared by the Brazilian Franchise Association, in order to help decision-making related to new directions and trends in the economic market, especially franchising, contribute to the literature, since this is a current problem whose consequences are still unknown, especially in this segment of significant socioeconomic importance. Serving, also, as a starting point for other analyses. In the first quarter, there were still no relevant impacts, since the first case of Covid-19, in Brazil, was only confirmed at the end of February 2020. The second quarter, more specifically, the months of April and May were the most affected. As of June, there has been a slight improvement in the economic scenario and in the franchise market, which can be explained by the reopening of commerce and strategies such as online sales and delivery, although still well short of expectations. It is also verified that the Food and Services sectors were the most and least affected, respectively. It is concluded that despite the negative impacts arising from the pandemic, the franchise market began to show signs of recovery in the third quarter of 2020, due to e-commerce, delivery and other strategies.