Perfil do consumidor de ovos e carne de frango do município de Janaúba-MG

Abstract

This study characterized the municipality of Janaúba-MG user profile, in relation to the consumption of eggs commercial laying hens and chicken meat. 155 questionnaires were applied, using the method "survey", structured with essay questions and multiple choice and targeted to people chosen at random. It was found that the preference for white eggs was higher (46.45%) compared to red (34.19%), because appearance (40.65%). Some consumers believe that the egg depending on the color of its bark, has no nutritional equivalence (23.23%) and the majority (45.81%) state that the external quality is the factor that most influences upon purchase. However, the weekly consumption by most respondents is low, not more than twice a week (47.74%). With regard to chicken meat, most consuming (72.99%), and the jerk chicken is preferred by consumers (50.32%). However, the consumption of meat is no more than twice a week (56.57%) 27.1% of respondents said they consume chicken meat; 3.87% of these believe that it has antibiotics and 8.39%, hormônios.To total respondents, 78.06% have heard of animal.Destes welfare, 83.23% would accept paying more for a product obtained from birds reared in systems seguemos welfare standards. 73.13% of respondents would accept paying more for an enriched egg nutritionally. Through the above, it is noted that the low power consumption as much meat as egg is associated with false information disclosed for the feeding of poultry and the production system. So are needed further clarification on the issues raised, which may reflect increased consumption of both eggs as the chicken.