Modelo de referência para a gestão estratégica do desempenho de parques tecnológicos

Abstract

Technology parks have spread around the world as linking organizations between universities, business and government, playing a key role for the activation of the Triple Helix. In the last years, after the expansion of the concept and the number of ventures in various countries, it is notable the concern about the development of reference models for the management and performance evaluation of these ventures, capable to be implement by managers and stakeholders, as a way to promote greater resource integration and value cocreation in these ecosystems. There is also a consensus about the need to conduct a more systematic management of these ventures. This research has as a general objective to present a reference model for the strategic management of technology parks, based on the Balanced Scorecard, which considers the main resources that influence value cocreation in these ecosystems. The model was developed based on the tenant companies’ view.